Established in 1961 with the idea of “creating healthy and useful products,” the company has kept faith with its customers by developing idea-filled products and staying true to its corporate stance. Based on this principle, the company’s launched its first product, the “curved straw” (registered design No.137786). It caused a sensation and truly encapsulated our idea of developing “products for a new lifestyle.”
　Since then, we have continued to launch products that combine ideas with function. Many of these items have received high acclaim and been awarded prizes such as the Agency of Industrial Science and Technology Chief's Award, the Good Design Award, etc.
　In recent years, Daiya Corporation has included “universal design” principles into product development in various media and created numerous hit products. In addition, Daiya enthusiastically collects ideas from outside the company and incorporates them in its commercialization process.